Kinder Joy Uses Branded Game As a Part of Promotional Campaign
Kinder Joy Uses Branded Game As a Part of Promotional Campaign
1 PagesBackground Kinder Joy is the world’s leading chocolate brand owned by Ferrero. Aiming to boost sales in the Indian market, Kinder Joy launches a marketing campaign “SMS for Joy” that gives away prizes to customers who buy promotional packs. The prizes include exciting trips, Disney merchandise and free Kinder Joy game, produced by Branded Mini-Games. Goals · To increase number of sales in the Indian market · To increase number of brand eng
