34 Kimberly-Clark Chooses to Live Well Kimberly-Clark is a $20 billion global personal care company founded in 1872. Their products are used by one-fourth of the world’s population and are sold in over 175 countries. Many of their brands are universal household names—including Kleenex, Cottonelle, Scott and Huggies. Í35 THE START Although Kimberly-Clark’s Health Services program has been around for decades, they recently rebranded their initiative with the intention to fully develop and sustain a culture of health, energy and vitality, under the tagline “Live Well.” In 2014, they launched their first Live Well Challenge and began collaborating with Fitbit Health Solutions to track employee fitness activity and ongoing engagement. THE ROADBLOCK Kimberly-Clark is a massive organ

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