Case Study
KFC Pongki Barata
76% Completion Rate Background Music Factory has just launched a new compilation album, “Pongki Meets The Stars”. They want to gamify their advertising campaign whilst educating users on the album’s artistes and promoting their songs to users in a fun, interactive way. Goals · Educate users on new songs and their artistes · Acquire contact information of users for future events · Encourage users to listen to the new songs The Campaign A memor