Launching a start-up can be a risky proposition. But the odds for success are looking good for GameCo Inc., a New York-based startup bringing video game gambling to the floor of casinos in the U.S and abroad. In an industry that relies on creating an exciting experience and the potential to win big, the GameCo Video Game Gambling Machine (VGMTM) offers casinos a way to attract a new demographic of gamblers – gamers – and reverse the trend of declining revenue from slot machines. GameCo’s VGMs work like a modern slot machine, but players are rewarded when they succeed at whatever test the game throws at them, whether it’s one-on-one basketball, collecting gems or blasting “danger bots.” Creating engagement is one part of the development challenge. Jonathan Widro, Lead Software De

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