Case Study

Key Client Segmentation

Key Client Segmentation

Pages 1 Pages

Key Client Segmentation Segmentation & management of institutional capital markets clients THE PROBLEM The Ayasdi Platform identified subtle patterns that produced superior categorization of clients based on their historical investment behaviors. Ayasdi enabled the Firm’s analysts to simultaneously analyze all of the data associated with each client. Ayasdi’s software freed data scientists from writing algorithms and constructing queries, allowing them to focus on interpreting results and accelerating time to value. THE SOLUTION A large capital markets business (“The Firm”) sought to optimize how they serve their client base through a comprehensive analysis of internal customer revenue and relationship management data. Th

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