Case Study
Kevin Szypula, COO of Ferocious Media
Industry SEO, PPC, & Web Design Location Long Island, New York Founded 2006 The Client Digital Marketing Agency with a Focus on Local Businesses is a full-service digital marketing agency that focuses on B2B marketing, primarily for local businesses. Their services include SEO, PPC, and web design. Given their focus on local marketing, they have extensive experience working with Yelp Ads to drive new leads to local businesses. Ferocious Media The Challenge Efficiently Tracking Data & Attributing Leads In the early days of building their agency, being able to track and attribute data such as where their phone calls were coming from was a challenge. This wasn’t unique to their agency, as many local businesses struggled with figuring out which online channels were driving their leads. These