Background When Kenworth Truck Company, a PACCAR Company, began designing its new Kenworth T680 ™ truck, it wanted the truck to be best-in-class in the following key areas: aerodynamics, quietness, comfort, reliability, durability, and serviceability. To fulfill these requirements, the company invited 75 fleet and maintenance managers and 850 drivers to participate in focus groups to voice their opinions and preferences. Collecting

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