Kent Watersports The Company “All of us here are passionate about watersports,” says Sharon Zimmer, Corporate Vice President, Systems and Technology at Kent Watersports. “The company’s ownership group has assembled some of the best-known brands in the industry and is committed to the success of each of the six independent companies that owns and markets them.” Companies in the Kent Watersports family include: Absolute Outdoor, Connelly, HO Sports, Kent Sporting Goods, Liquid Force, and O’Brien. The Opportunity Kent Watersports maintains a complex business model in a highly competitive market. The business owners, based in New London, Ohio, aim to effectively support each of the companies’ efforts to offer the right products, through the right channels, at the right cost, t

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