Kellogg’s Latin America — In pursuit of a demand-driven supply chain
Kellogg’s Latin America — In pursuit of a demand-driven supply chain
4 Pagescaso de estudio case stud Y traccsolution.com • info@traccsolution.com • ccitracc.com 1 HEADING TEXT - STRATEGIC PROBLEM SOLVING FOR EXECUTIVES Executive summary With Latin America’s accelerating pace of change, companies such as Kellogg’s constantly need to adapt their go-to-market strategies, and the logistics resources and capabilities necessary to support end-consumer demand. According to Victor Muñoz, Kellogg’s LatAm’s Continuous Improvement Manager, a particular challenge for them was to build capability to effectively meet the needs of a fast-changing consumer profile. The following case study illustrates how Kellogg’s LatAm approached this and other challenges in its pursuit of an end-to-end demand driven supply chain. RESULTS • Unplanned orders and change requests
