To champion innovation and performance improvement by advancing and influencing health system policy in Ontario, Ontario Hospital Association (OHA) needed to better leverage its web properties to engage, educate and communicate with stakeholders. Case Study Keeping Members, Professionals and the Public Informed About OHA Founded in 1924, the Ontario Hospital Association is dedicated to improving the delivery of health care in the province of Ontario. Today, representing approximately 154 public hospitals, the OHA assumes a leadership role focused on patients and promoting an efficient and effective health system. OHA’s Challenges OHA wanted to showcase an interactive website that would enable it to attract more people, encourage them to stay longer with more relevant content and leve

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