CASE STUDY: CAMPAIGN: Launch of KeepCup in the UK market CLIENT: KeepCup Consumer, blog and trade press launch of the KeepCup, an Eco- friendly, reusable and recyclable cup. The aim was to raise awareness of the amount of landfill caused by disposable paper cups, and to encourage the use of the KeepCup. KeepCups were sent to celebrities and a partnership with Jo Wood organics was established. RESULTS: Aud

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