The Challenge Kaufmann Mercantile is an online store that offers home décor and personal accessories with an emphasis on high-quality craftsmanship and social responsibility. Started as a blog in 2009, Kaufmann Mercantile garnered a solid following and wanted to take their digital marketing to the next level with the creation of an affiliate program. As a growing business with a lean start-up mentality, they decided to run their new affiliate program in-house rather than partner with a performance marketing agency. That meant they needed a solution that would facilitate the direct management of affiliate partners, from contracting to tracking to payouts. They needed to quickly and easily onboard new partners so the program could scale efficiently. The Solution After surveying the ma

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