Kaspersky Lab Increases Revenue Per Visitor by 18% with 2Checkout
Kaspersky Lab Increases Revenue Per Visitor by 18% with 2Checkout
7 PagesKaspersky Lab Increases Revenue Per Visitor by 18% with 2Checkout CLIENT SUCCESS STORY www.2checkout.com 19% decrease in auto-renewal opt-out rate 18%+ revenue per visitorCustomer: Kaspersky Lab By methodically split-testing different elements of the shopping cart, we have increased not just our cart conversion rate, but also our auto-renewal rate. We are thrilled with the results and the return on our investment from 2Checkout’s CRO Services. Ekaterina Uchaeva Head of Digital Sales, Kaspersky Lab (Middle East, Africa and Turkey) www.2checkout.com 2Checkout Solution: Benefits & Results: 18%+ increase in revenue per visitor 19% decrease in the auto-renewal opt-out rate Vertical: Endpoint security Target: B2C and B2sB Company Size: Enterprise Avangate Monetization Platform, CRO Se
