Kansas City Chiefs uses CatDV for its fan based communications and marketing producing a range of content for TV and web broadcast. dave On a commercial level, an active fan base represents a vital part of the club too. Jodain Massad, Senior Producer, is in charge of generating video output. Here he explains the role of the in house production company and some of the challenges they face. Fan based communications and marketing have developed rapidly, with the club now having a huge internet, mobile and Facebook presence. Facebook users alone have gone from 60,000 two years ago to close to 700,000 today. One of the fastest growing areas is video for mobile devices, which increases 125% each year in volume and tra?c. Entertaining the fans and earning their loyalty drives everything that Joda

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