Case Study KAAPKE Holding GmbH Location: Emstek, Germany 2018 Revenues: $2.2 million Employees: 35 The Critical NumberTM: Financial Reach (Operating Capital Balance) Challenge Founder Timo Kaapke wanted to create a framework that allowed everyone inside the business to be able to make decisions as independently and as decentralized as possible—which he hoped would result in more decisions made more rapidly. Company Background KAAPKE Holding is currently organizing its business model into two operating subsidiaries: KAAPKE Strategie GmbH and KAAPKE Marketing GmbH. They are a leading brand developing company in Germany, specializing in working for companies in the “German Mittelstand.” The company develops strategies for brand positioning, brand-conforming design, and communic

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