Case study Founded in 1983 and employing 4,422 people, Juhayna manufactures and distributes 320 varieties of fruit juice and dairy products. The company sells to customers across Egypt, and exports to countries throughout Europe, the Persian Gulf and North America. Thirst for growth After 30 years of successful business growth in its farming, manufacturing, and distribution operations, Juhayna has gained a leading position in Egypt’s domestic beverage and dairy market. T o drive up revenues, the company continually extends its offering with innovative new products. Ihab Naguib, Associate IT Director at Juhayna, explains: “T o capture incremental revenues, our strategy is to manufacture, market and distribute new products. T o create these products, we often need to build

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