Johnson Outdoors

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Case Study: Johnson Outdoors Johnson Outdoors designs, manufactures and markets some of the world’s best known outdoor recreation brands including Minn Kota, Humminbird, Old Town, ScubaPro and Eureka!. The company found itself wanting to see a more complete picture of their business and, therefore, decided to partner with SPS on Point of Sale (POS) analytics and EDI. “We were only able to analyze half of the picture,” said Julie Hendricks, S

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