JOHNSON CONTROLS INC. NAVIGATES COMPLEX SALESFORCE/ELOQUA MIGRATION WITH DEMANDGEN In September 2016, JCI merged with Tyco Security, a DemandGen customer whose marketing team had been using Eloqua for marketing automation. DemandGen worked closely with Tyco’s marketing team to champion the case for keeping Eloqua and using it as blueprint for global marketing operations and automation across the newly formed organization. 150 Countries 105,000 People 2,000 Locations Merging with JCI posed unique challenges for the marketing team at Tyco. They had always been an agile team, and they had built a sophisticated marketing stack that included Eloqua, with the help of DemandGen’s marketing consulting services. They were concerned that the merge would require them to abandon

Join for free to read