John Pope Furniture Attracts New Customers and Increases Sales 25% with Netsertive Challenge Clay Miller, Vice President of John Pope Furniture, is very familiar with print advertising. The store had been marketing to its local market through newspapers, circulars and direct mail for many years. Like many other furniture retailers, Clay had little experience with digital marketing. He had tried the online advertising services of vendors not specialized in the furniture industry, but had little to no success. These failed attempts at digital marketing for John Pope Furniture discouraged Clay from using other services for some time. When Clay was introduced to Netsertive, he was skeptical - how was Netsertive different from the services he had tried to use in the past? Clay gave

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