Case Study

John Greed

John Greed

www.redeye.com www.redeye.com JOHN GREED DYNAMIC CONTENT RedEye International Ltd 26, Grosvenor Gardens, Victoria, London SW1W 0GT Registered in England No. 4035064 THE CHALLENGE John Greed had previously used abandonment triggers to improve conversion on its online jewellery site. Already a firm believer in the value email can create, John Greed sought to maximise the impact its abandonment emails had on engagement levels by making them as rele

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