Case Study
John Elway’s Crown Toyota
John Elway’s Crown Toyota (JECT) is the fastest growing automotive organization in California with a remarkable track record in volume, profitability and customer satisfaction. Crown Toyota first opened its doors in Ontario, California in 1965 and has since built a sterling reputation, growing its sales volume to well over 200 cars a month in 2006. One of the main goals of JECT’s staff of more than 400 people is to provide customer service