Jewelry Store Chain Makes Major SEO Gains - Marketing 360® The work of the Marketing 360® Natural Listing Ads® team resulted in big SEO gains for the Riddle’s Jewelry chain. SEO is, by its nature, a long-term marketing tactic. It can literally take years for the payoff to happen as your content climbs in rankings and the overall number of impressions you earn casts a wider net. But when you stick with it, you’ll hit paydirt, which is what just happened for Riddle’s Jewelry. Marketing 360® has worked for 2 years on their SEO, steadily making gains in the number of keywords that are ranking. But with an extra effort put into product optimization and monster pages, a few months ago the data really jumped:These efforts resulted in major gains in the conversion metrics, here comparing the la

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