Case Study

Jet Blue

Jet Blue

Pages 2 Pages

JetBlue is an award-winning airline whose mission is “to bring humanity back to air travel.” The airline does this by delivering value, service, style, and comfort to their customers—and to their employees, all of whom are called “crewmembers.” Flying since 2000, JetBlue now has 14,500+ employees and serves 71 cities with more than 700 daily flights across the United States, the Caribbean, Mexico, and Latin America. THE CHALLENGE In 2007,

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