CUSTOMER SUCCESS STORY | DANOZ DIRECT “As seen on TV“ Danoz Direct is a multi-channel consumer products company specialising in sales of fi tness gear, household goods, health and beauty products and accessories. An Australian subsidiary of the Canadian multinational, Thane Direct, Danoz Direct launches products through direct-response television and has various distribution channels. The company advertises its products on a variety of media networks that drive tra c to its various channels including an in-house call centre, website and major retailers like Harvey Norman, Big W and Harris Scarfe. The challenges In 2016, Danoz Direct had an issue with its reporting systems. The company had grown quickly and its various systems were fragmented. Chief Financial O cer and Directo

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