Digging deep: Cost reduction initiatives became a priority for JCB. Set up in 1945, JCB is a British success story , with 18 factories and over 2,000 dealer depots world- wide. Good customer service and support has al- ways been the core focus of its business model and JCB Service, the division responsible for providing replacement parts, aims to support 95% availabil- ity of all requests within 24 hours through its global distribution netw

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