Case Study
J.C. Penney
6660 S Sheridan Rd., Suite 202 • Tulsa OK 74133-1730 • (918) 491-6144 Fax (918) 494-2701 • sales@vikingsoft.com • www.vikingsoft.com J.C. PENNEY CREDIT DIVISION J.C. Penney introduced their first catalog in 1963, just in time to contribute to a major period of growth for the company. Today, J.C. Penney has a nearly $4 billion catalog business. Seventy different catalogs are offered, with over 400 million individual catalogs sent out eac