41% Conversion Rate Background Founded in 1912, ITW Global Brands is a US- based company specialised in servicing the auto aftermarket, providing a range of car care products for commercial and retail markets. Some of their brands include Rain X, Black Magic, No Touch® and Gumout. Goals · Increase customer engagement · Promote their product range The Campaign ITW Global Brands launched a mini-game called “Quick Click”. They chose the “Quick

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