Case Study

Iterable transforms its forecasting process and increases accuracy by 25% with BoostUp.

Iterable transforms its forecasting process and increases accuracy by 25% with BoostUp.

Pages 2 Pages

Before BoostUp, Iterable’s activity collection and forecasting processes used a G-Suite connector to export spreadsheets from Salesforce. The team then manually assembled those spreadsheets into a forecast. As a result, the management team spent an excessive amount of time examining opportunities and deals as they attempted to understand which were single- or multi- threaded and which would close that month. This process was highly subjective and provided no visibility into current quarter pacing, next quarter pipeline, pipeline coverage, opportunity, and pipeline health. 25% increase forecast accuracy Streamlined sales forecast assembly and saved 20 hours a week Actionable insights for sales coaching and team meetings Industry Cross-Channel Marketing Platform Headquarters San Francisco,

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