Case Study 487 Devon Park Drive, Suite 215, Wayne PA 19087 Tel: 610-213-0673 | Fax: 610-484-4402 | web site: http://www.softwaremerchant.com Introducing the Macy’s App Software Merchant Inc. developed the Macy’s Mobile App which is the easiest way to save time and money on the go. Macy’s iPhone app is the ultimate holiday shopping buddy! Macy’s Macy’s, Inc. is one of the nation’s premier omnichannel retailers. As of April 2, 2016, the company operates about 870 stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of Macy’s, Macy’s Backstage, Bloomingdale’s, Bloomingdale’s Outlet and Bluemercury, as well as the macys.com, bloomingdales.com and bluemercury.com websites. The Challenge Macy’s, although extremely popular

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