Promotional products entrepreneur Rick Mann had a signifi cant opportunity. A major client wanted him to print and store sales collateral alongside the promotional products warehoused by Mann’s other business, Lasting Image, a promotional products company. The move into printing had all the potential to be a growing profi t center when he started off ering it three years ago with the opening of an International Minute Press franchise. His current customers showed consistent interest, and Mann had structured his print off ering around an effi cient, just-in-time inventory of digital print off erings that would help his base of large industrial corporations reduce their costs when compared with a wasteful and costly off set print fulfi llment requiring high volumes of print th

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