Event CASE STUDY International folklore festival MYJAVA About the project The International Folklore Festival Myjava (member of CIOFF) is one of the most eminent folk festivals in Slovakia. It has a long history dating back to the 1950s, when interest in folk culture began to grow and the first folk festivals were held in many places throughout the country. The first such festival took place in Piestany in 1956, and the tradition continues to this day. But the venue has changed, and since 1976, the festival has been held at the Trnovce Amphitheater in Myjava. Another milestone came in 2006, when the organizer, the town of Myjava, decided to live- stream the event for the first time with the aim of allowing expats living abroad to watch the festival live. Conclusion Viewership of

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