Case Study
Interactive Video Art Installation Featuring LED Display Technology Fosters Engagement in Times Square
Interactive Video Art Installation Featuring LED Display Technology Fosters Engagement in Times Square
Installation Profile COOLTURE IMPACT AT TIMES SQUARE Product Leyard TVH Series Location New York, NY Industry Non-Profit Application Interactive Cultural Platform Partners Coolture Port Authority Bus Terminal Laia Cabrera & Co. NoirFlux Karan Parikh Stereolabs People from across the world visit Times Square to see the brilliant neon lights, the massive digital billboards, the street performers and marvel at the sheer scale of activity and entertainment. A new addition to Times Square now invites the public to not only observe but also become part of a unique, video art installation. On the southwest corner of 42nd Street and 8th Avenue, 12 ground- level windows of the New York Port Authority Bus Terminal have been transformed into COOLTURE IMPACT, an interactive video wall ins