Interactive Mapping & Sustainable Travel Website Case Study - Shropshire County Council the challenge A key requirement of Shropshire Council’s Local Sustainable Transport Fund award, is to raise awareness of alternative transport and to ensure that people have access to the information they need to make informed travel choices. The Shropshire package was built around a number of successful innovative transport projects Including Cycle Shrewsbury and the Shropshire Link demand responsive service. The package supports the economy by reducing traffi c congestion in the focus towns of Shrewsbury, Oswestry and Ludlow facilitating signifi cant housing and employment growth, supporting sustainable tourism and improving access to local shops, services and work from rural surrounding areas. T

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