Virgin Money: Stepping up to the opportunities of web personalization. The Virgin Money team was aware that they needed a platform which was scalable to their future plans. Just as Web 2.0 has changed the face of website development and management, Virgin knew they needed to prepare for the next phase in web content management. Virgin Money, part of the Virgin Group, is a rising star of the financial services sector. Virgin Money made a strategic push to move its customer base onto its website where it is able to communicate its product range and brand more effectively. The site itself has 44,000 visitors a day, with a 50/50 split between new and existing customers. “This means the site has to be all things to all people,” explains Jeremy Walters, Head of Systems Development at Vi

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