Intellectual Property Package Case Study Executive Summary Trademarks are an essential part of your company at every stage of its life cycle. A trademark helps people to remember the difference between the products and services that your company offers versus what other companies offer. Assuming you have a distinct and fantastic trademark, you want to make sure that your trademark is federally registrable and legally protectable. If it’s not, you could be wasting valuable time and money creating a brand with no legal rights to enforce against third parties. Even worse, you may unknowingly be infringing on another’s trademark. Both these scenarios are sub optimal ways of spending the valuable resources of your company. Challenges The key challenges surround

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