Case Study
Insurance Industry
Ping An Insurance (Group) Co. was established in 1999 in Shenzhen, China. Today, it has developed into an full financial service conglomerate with three core businesses: insurance, banking, and investment. With the economic down- turn and increased competition of the insurance industry in the Chinese Market, Ping An Insurance was faced with an enormous amount of sales pressure to stay afloat. Ping An offers complex product lines, covering auto