Ellie Mae, the leading cloud-based platform provider for the mortgage finance in dustry, faced a considerable challenge in executing their annual conference. Due to COVID-19, Ellie Mae needed to pivot from a live in-person event to create their first virtual conference, Virtual Experience 2020. The online event ran from April 20 through the end of May 2020. Ellie Mae had to accommodate over double the number of attendees they typically would expect for the in-person conference. There were 7,500 mortgage professional registrations. For each registration, Ellie Mae made a charitable donation to GetUsPPE.org, an organization funding purchasing and management of personal protective equipment (PPE) that ended up totaling $50,000. Ellie Mae had three primary objectives for the in-pers

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