CASE STUDY Beginning in 2003 in Denver, Colorado, DadGear® was founded by two fathers with a new-found passion, making dads look and feel great while caring for their kids. They were keenly focused on all the “gear” they had and were in the midst of acquiring to care for their chil- dren – strollers, car seats, cribs and of course the diaper bag. Both being frus- trated by the thought of carrying their wives’ flowery diaper bags and lack

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