Customer Success Story: Sunovion Pharmaceuticals Adoption of Cloud-Based Electronic Notebooks to Collect, Store and Share Information Efficiently, In Real-Time. While the practice of storing compound and testing information in electronic databases has been well-accepted by the pharmaceutical industry, reliance on paper notebooks as a primary data and observational storage tool continues. This dependency on paper has persisted for several reasons including: ? ? Historical experience with an accepted process for capturing data ? ? Ready availability and ease of implementation ? ? Concerns about intellectual property (IP) protection of records captured in an electronic format ? ? Cost Despite these perceived advantages to paper, there are sig- nificant limitations to hard copy n

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