Case Study

Innovation in Golf Club Design for Wilson's Driver vs. Driver Competition

Innovation in Golf Club Design for Wilson's Driver vs. Driver Competition

Innovation in Golf Club Design for Wilson's Driver vs. Driver Competition Success Story Keywords: Virtual Wind Tunnel, VWT, CFD Analysis, Design, solidThinking Evolve Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is one of the world’s leading manufacturers of high performance sports equipment, apparel and accessories. The company is based in Chicago, Illinois and has been focused on helping athletes everywhere reach their true potential since 1914. By studying the relationship between athletes and their equipment, and keeping that in mind throughout the development process, Wilson invents, designs and engineers game-changing products using state- of-the-art sports technologies and expertise. Increased levels of competition in the sporting industry has

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