First impressions are everything. In fact, that’s the whole philosophy behind Initial Impression, a distributor of promotional products like logoed mugs, shirts, hats, pens, magnets, tents, and water bottles. Initial Impression ships huge quantities of these items to businesses around the country that are looking to make a good first (and lasting) impression on their own customers. But here’s the irony: Imagine ordering a thousand mugs emblazoned with your company’s logo only to open the boxes and find that some of the mugs are broken. Now you’ve gotten a bad first impression. National carriers didn’t have a great record of shipping Initial Impression’s products damage- free. On top of that, the company faced a lot of other problems that were driving shipping costs through the roof.

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