The interior of the BMW Welt ARCHITECTURE EQUAL MASTERPIECE When the BMW Group decided to build a brand-experience and car-delivery centre within close vicinity to the corporate head- quarters and the BMW Museum in Munich, Germany, 275 architects participated in an open international competition for design of the future construction. In a multi-stage selection, the design by COOP HIMMELB(L) AU won the competition. BMW Welt with its entirely unique architec - ture is a masterpiece in itself. The incom - parable design concept is characterised very much by the unique roof structure and the so-called Double Cone designed in a position at the head of the entire construc - tion. The interior of the BMW Welt is just as impressive withs its architecture, which creates the right atm

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