GETTING TO THE POINT. CHALLENGE Trade.Gov is the Website for the International Trade Administration (ITA), Department of Commerce. ITA supports President Obama’s recovery agenda and the National Export Initiative to sustain economic growth and support American jobs. The Web site project goals outlined by ITA included: the consolidation of the ITA Web content for presentation as a single corporate entity; to enhance the Web site visitor's experience by making information easy to nd; to provide additional avenues for specic content to "oat to the top"; to help ITA's Web communications expand beyond ITA oce stovepipes; and to address trade audiences not served by the Export.gov Web site. It was indicated that the Web site’s content should be sorted and available by the mission area

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