(/) Infolinks & Tipalti: Reducing the cost of publisher payments With its large number of publishers, Infolinks faced the challenge of making thousands of publisher payments monthly, accurately, and on a timely basis. And with publisher pay-outs being a sensitive, mission-critical, process, Infolinks’ president was personally involved. Every month, 2 or more full days were allocated to completing pay-outs. With new publishers continuously signing up, many of the initial transactions would fail. Some of the most common reasons were: Publisher entered bank account number instead of European IBAN number. Publisher would fail to enter Indian IFSC code. Processing mass publisher payments also meant spending massive amounts of time on tax compliance, including manually collecting W-9 and W-8 tax

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