Case Study

Industry Analysis

Industry Analysis

Pages 1 Pages

Industry Analysis Client: National Automobile Dealers Association (NADA) www.maryannkeller.com Faced with pressure from a growing chorus of government agencies (e.g. Federal Trade Commission, Department of Justice), certain economic academics, some consumer advocates, and one highly visible automaker all suggesting that the dealer franchise system was a relic from the past and only added costs to the distribution and sales of new vehicles, NA

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