Independence Blue Cross Revitalizes Its Mobile Strategy and Positions Itself for Innovation with Kony
Independence Blue Cross Revitalizes Its Mobile Strategy and Positions Itself for Innovation with Kony
4 PagesIndependence Blue Cross Revitalizes Its Mobile Strategy and Positions Itself for Innovation with Kony Independence Blue Cross (Independence) knows just how difficult it is to succeed in the mobile space. As a national insurance provider, Independence recognized that a full arsenal of mobile tools and capabilities was needed to help serve millions of its customers and energize its mobile strategy. Independence Blue Cross, is the leading health insurance organization in southeastern Pennsylvania. With its affiliates, Independence serves nearly 9 million people in 32 states and the District of Columbia, including 2.5 million in the region. Independence embarked on an effort several years ago to bolster its mobile presence. The insurance provider stitched together contracts with a
