Case Study
Increasing Productivity and Reducing Errors
BRITISH AMERICAN TOBACCO CASE STUDY “We have been delighted with the PB51’s performance in the field where it has really lived up to its rugged reputation.” Gabriel Serban, Trade Marketing & Distribution Systems Manager, BAT British American Tobacco (BAT) is the market leader in the Romanian tobacco industry. Operations began, as a local affiliate, in 1994 and BAT Romania was founded as a domestic business entity in 1996. Local production be