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INCREASING PANELIST ALTAIR RAPIDMINER

INCREASING PANELIST ALTAIR RAPIDMINER

Altair
Pages 2 Pages

National Consumer Panel (NCP), a joint venture of Circana and NielsenIQ, leverages Altair® RapidMiner® to increase panelist engagement and enhance consumer behavior insights. Based in Syosset, New York, NCP collects high-quality purchase data from a diverse U.S. consumer sample, providing actionable analytics that reveal shopping habits and buying motivations. Altair’s advanced text analytics enable NCP to deliver deeper, data-driven insights, empowering retailers and manufacturers with the intelligence needed to make informed, strategic marketplace decisions.

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