INCREASING GUEST LOYALTY AND REFERRAL THROUGH SUPPLY CHAIN SUSTAINABILITY According to a 2012 study of 5,000 Expedia consumers, 93 percent of travelers surveyed would choose a hotel based upon its use of sustainable design and furnishings over a comparable property emphasizing operational sustainability, suchasenergysavingsandwaterreduction. The Courtyard by Marriott in Rancho Bernardo put the research findings to the true test - impact of envir

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