The Color Run Case Study ShopSocially, 4701 Patrick Henry Drive, Suite 1901, Santa Clara, CA 95054 I info@shopsocially.com I +1 650 701 7759 Objective: INCREASE PARTICIPATION IN UNIQUE PAINT RACES USING WORD-OF-MOUTH PROMOTIONS • Achieved 9.55% sales conversion rate for traffic generated through location specific referral strategy • Received 12.32% interaction conversion rate • Got 1000s of referrals and high quality site traffic •

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